Niche Marketing 101

Tuesday, April 25, 2006

What's Your Niche Market?


Knowing your NICHE MARKET and where to find your NICHE is more important than the product you sell.

Most Netpreneurs take a narrow view of NICHE MARKETING as a limitation on their business, when in fact it is the POWER that provides longevity to their business.

The biggest mistake most new netpreneurs make online is that they have no idea where, or what, there NICHE market is and therefore, sell their product to everyone and anyone and in the end sell to no one.

A common misconception is that - if you build it they will come. The truth is you have to find your NICHE and get them to come to your site.

In talking to new netpreneurs the first question I ask is who are you selling to? The almost instantaneous reply and always the same answer is: 'everyone and anyone'.

The next successions of questions I then ask are:
  • What type of product are you selling?
  • Who would use your product?
  • What problem does your product solve?
  • Is your product distributed easily?
  • Who would benefit from using your product?
Simple questions, but not so easy for many netpreneurs to answer. If you take some time and answer these very straight forward questions you will find that by defining your NICHE you will be better equip to go straight to the source, than taking a stab in the dark and hoping it will all work out.

You will also find that by defining your NICHE MARKET you will:
  • Help define your Internet Marketing Strategy
  • Develop products/services that appeal to your NICHE
  • Set yourself up as an industry leader
  • Optimize your site for search engines so your NICHE can find you easily
  • Maximize your marketing budget where it counts
Once again I ask you: WHAT'S YOUR INTERNET NICHE MARKET?

The truth can be found in your answers.

Gillian Tarawhiti
Community Training Centre

About The Author

Gillian Tarawhiti, is Founder and CEO of Community Training Centre, an Australian-based Internet Marketing firm that works with individuals and organizations.
Copyright 2004 Training Centre
ezimoni@msn.com

Niche Marketing: Tactics to Use to Make Money With Niche Marketing


Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in teh online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy to find solid resources on the Internet that can teach you how to make money with niche marketing.

Niche marketing online is a distinct segment of Internet marketing and is the quickest way to get maximum exposure if you know how to leverage the search engines to draw attention to your niche web site.

There's many things to learn to be successful and profit from niche marketing and your USP (Unique Selling Proposition) will dictate exactly how to plan your attack to successfully market to customers in your niche.

If you plan to use niche marketing to draw visitors to your web site, here's a few tactics that you can use to make money:

Niche Marketing Tactic # 1, "Research"

Fully utilize all of the research mechanisms that you can find in order to make sure that you truly understand your niche and all of its nuances.

This requires understanding what tools are best to use so you can understand what your target niche market does day to day, where they spend their time online, and what makes them tick from a personal and business perspective. Niche Market Research (http://www.nichemarketresearch.com) offers free reports and articles to help you make the most of your research time.

Niche Marketing Tactic #2, "Define your paying niche"

Clearly define who will make up your niche market and make sure that the people in that niche market are willing to pay for the solution that you provide to their problems.

A niche is a clear subset of a larger category.

An example of what a niche market is not: "People who want to learn how to shoot better scores in gold."

In this example, there are far too many people within the main category (golf) to make this a true niche. Virtually everyone who plays gold will want to play better and shoot better scores so this wouldn't qualify as a niche, much less a category worth pursuing.

An example of a niche market: "Women who play gold who want to learn how to drive the ball longer and straighter."

This would be a niche because it clearly defines and segments who you'll cater to and why they would need your service.

After clearly defining your niche market, you should make sure that they are willing to pay for your services. The easiest way to determine this in the online world (other than using common sense) is to find web sites that may be close to, or even in your niche, and see if those web sites charge a fee for their services. In addition, you should look to see if there is a reasonable level of competition between those web sites.

If you see more than a few sites listed on a SERP (Search Engine Result Page) that cater to female golfers for a fee, chances are the people who are your target customer will pay for your services for solving their problem - women who can't consistently hit long straight drives in gold.

Niche Marketing Strategy # 3, "Choosing keywords and domain names"

Research and choose your keywords carefully so you can acquire the best domain name for your site. Niche marketing most often includes maximizing the way search engines work to make sure that your web site gets listed on the first page of the SERP's from your chosen keywords. Your domain name contributes to getting those first page results.

Go to Digitalpoint's keyword suggestion tool and type in keywords that you feel people would use to find the product or service that you offer within your niche. Look at the number of searches performed per day for those keywords and review the other keywords listed. http://www.digitalpoint.com/tools/suggestion/

Type the keyword phrase that you think best suits your USP's target customer into Google and assess whether or not you can reasonably compete with the sites that are listed on page 1 of the SERPs.

Can you get a page 1 ranking knowing that you'll have to compete with the sites already listed?

Repeat the process until you have decided what your main keywords will be for your product or service within your niche.

Those keywords should be in your domain name and preferably, they should be your entire domain name.

Example: if you've concluded that "blue widgets" best suits your USP and you feel that you can compete for page 1 listings on the SERPs with the sites that come up on page 1 for the keyword "blue widgets", then a good domain name for your niche marketing site would be "bluewidgets.com"

Niche Marketing Tactic #4, "Posting keyword rich articles or reports throughout the web"

Niche marketing doesn't differ fron any other online search engine marketing, posting relevant content is the best way (bar none) to get the right type of traffic to your niche site.

Writing keyword rich articles or reports and posting them to high traffic web sites is a great way to make sure that you get maximum exposure within your niche market. People will use your keywords to search for information about the topic that they have interest in, and they will come across your web site on the search engines results.

Niche marketing caters to a distinct and select group of people who need what you have to offer. If you define your niche properly and make sure that your ability to solve their problem is something that they will pay for, you will have established a "money maker"

Utilize the search engines to make it easy for your niche market to find your service or product. Niche marketing is the easiest way to be successful on the Internet if you do the proper research.

About The Author

Karl Augustine - Publisher, "Starting Smart!"
"Learn SEO - Top 10 listings"
http://www.9mistakes-online.com/nichemarketing.htm

Learn how to become an expert in your chosen niche. Dominate your competition even if you don't have a product or can't write good articles.
http://www.QuikSystems.com/niche/ean.htm

Monday, April 24, 2006

Niche Marketing Destroyed!


Why pay for the many Niche Marketing services, products and sites that are springing up everywhere when you can discover your own profitable niche for free?

A Niche market is something with a high demand and a low supply. Luckily, using keyword tracking tools and search engines we can find these relatively easy.

In fact, there is a site that does it for you. It's called Nichebot and can be found at http://www.nichebot.com and it doesn't cost a cent.

To discover your potential niche just type a search term into Nichebot. It can be anything, but if you're stuck for ideas just look in magazines, newspapers, websites etc. for a two or three word term, preferably something that could potentially lead to someone spending money. For example, objects of any kind or services - e.g. "Carpet Cleaners" or "Engine Tuning" - it can literally be anything!

Now type the term(s) into Nichebot and look for the Ratio. The lower the better. The ratio is the number of searches for your term divided by the number of websites that serve that term.


We'll take one of our examples to illustrate. "Engine Tuning" provides a number of options with a ratio of less than 1. "model engine tuning" is searched for 264,000 times and has 4 web pages serving it!

So what do you do with this niche?

The quickest and easiest way is to target your niche keywords with Google Adwords. You first need an affiliate link of smoe description, or failing that target an Amazon or eBay link using the niche keyword.

Write your niche keyword into the title of your Adwords Ad (in our example "Model Engine Tuning") and it will show in bold. Write a short description ("Get the most from your Model Engine, tuning secrets revealed.") and link it to your affiliate link.

Read "Google Cash" for more information on using this method of targeting niches. http://www.googlecash.info

The second, more profitable, method is to build a website around your niche. Your first step is to register the domain. If "model-engine-tuning.com" doesn't exist then grab it. The dashes help with the search engine ranking by separating the keywords.

Then you need to put some content at your page. I'll leave the design up to you but it shouldn't be too hard to find pictures, articles and links relating to your subject.

Finally, you'll want to make money with your site. The easiest ways are to use content-targeted systems since they'll provide paying content related to your site.

The top three are:
1. Google AdSense
Simple to install once you're approved. You have many formats to choose from and they are proven to pay well.

2. Amazon.Com
Will provide ads for books, videos, software etc. related to your search term.

3. Ebay.com
Will provide listings of current eBay auctions related to your search term. You can also get eBay signups that you will make money from for life. After you have installed these you can search for other commissionable links with the likes of:

Commission Junction - http://www.cj.com
or Associate Programs - http://www.associateprograms.com
and counteless other Affiliate Directories. Search Google for more opportunities.

If you can source a resaleable ebook or software program of interest to your visitors that will net you even more profit. You can also sell products from Drop Shippers (something eBay sellers have done for years) which will get you good profits from little work.

If there is no ebook or report you can sell perhaps you'd like to create your own or even hire a write to create one for you. Try Elance to find a "ghost writer". http://www.elance.com

Another profitable area on a popular site will come from building a list, selling ad space, and running joint ventures. Capture your visitors address by offering a report. This list can prove very valuable once it grows. You should also utilise PopUnders and Banners which can either promote your own paying services or others. You can even use these banners and popunders from exchange services. These will generate hits for you that you can use on completely unrelated sites. Niche sites are very easy to find and design and you DON't need "gurus" or expensive services to do it for you!

Happy Niche Hunting!

About The Author

Stuart Reid publishes Netpreneur News and maintains NetpreneurNow.com and it's Members Site. To join at no cost and immediately gain access to a ton of valuable eBooks, Reports and Tools simply visit http://www.netpreneurnow.com